Archive for October 2012 | Monthly archive page

Its coming up to Christmas, that time of the year some love and some dread. Some of the big high street stores spend thousands on their marketing and advertising in order to do a good job of temping you into their stores to purchase their goods, with their windows buzzing with sales, deals and offers.

This Christmas we are urging you to consider the little guys – those independent shops and businesses that you only find in your city or town. Shopping locally helps to improve the local economy, and we all know that our cities are in desperate need for that boost! – research suggests a pound spent with a local business stays in the local economy for five more transactions whereas a pound spend with a national business operating locally stays in the local economy for just two transactions. There are many campaigns already out there that we support including “Unique Wakefield”, “Select Local Magazine” and “Shop Antrim Road” . You only need to Google “shop local [your town]” to find a similar campaign.

Part of Mustard Seed Medias mission and ethos is to be able to provide services affordable for the Small – Medium businesses. We are a Wakefield based company (although our clients are now spread globally from London to New York) and we want to help our local businesses to thrive at this time of the year, partly because we genuinely want our town to do well for the local economy and partly for selfish reasons – if they do well in business, then we do well too!

If you know of a “shop local” campaign near you, please tell us about it!