Archive for January 2013 | Monthly archive page
You spent money having your company website designed and built a few years ago. It did well and you got many sales/online traffic. However, it has not been performing as well recently and your sales are down.
Does this sound like you?
Its easy to give your website a dusting. From simple website design changes to more complicated coding, we tell you how to give your website the boost it needs:
1. Give your website an injection of new content:
Search engines love new content. Update the text or images on your pages or create a blog. This injection of new content will tell search engines such as Google that your site is alive and kicking and your ranking will increase.
2. Update your sitemap:
You might need a web developer to help you with this one. When your site was submitted to Google/Bing/Yahoo etc, you gave the search engines a site map (a list of urls that you want it to crawl) If you have since deleted pages, your site map will no longer be up to date.
3. Update your metadata:
A few years ago, website developers used tricks to get your website high ranking in search engines (SEO – Search engine optimisation) One of the tricks was to pack the metadata full of keywords. This can now harm your website, so you need to update your keywords list and keep it to 15 words max. Your keywords are words that you consider to be important. They are likely to be the search terms that you think people would use to find your website. e.g: Florist Wakefield, Fresh flowers, Hand tied, Seasonal bouquets, Wedding Flowers…etc Don’t forget though, your keywords must also appear in the body of your web page!
If the above all sounds a bit complicated, or you want to learn more: Get in touch!